Social Media Strategy for Business

Designed for
Those who wish to learn about Social Media Strategy for their own business or for those wishing to find work in this field. Suitable for PAs, EAs, Office Managers, Marketing Assistants, Business Development Managers as well as those involved in PR, event management and promotion.

Module 1: Definition of social media, taking a strategic approach, reasons and aims for Social Media marketing, traditional v social media marketing, typical audience groups, content v relationship marketing, content ideas and planning, resources, social media policy, risks and crisis management, measuring success, how to get started, Do's and Don'ts
Module 2: The range of Social Media tools, Blogs, email newsletters, niche tools, LinkedIn, Twitter, Facebook, Google+, Videos, Podcasts, Forums, Social Bookmarking.