BBA Digital Marketing

The Bachelor of Business Administration (BBA) with a Major in Digital Marketing will provide you with profound knowledge of new and diverse strategies, progressive marketing tools and effective communication skills necessary to effectively market business through digital media networks and project into this ever expanding area of business.

• Acquire knowledge of new technologies.
• Gain expertise in the development of marketing strategies.
• Become effective in leveraging social media networks for business growth.

The program requires the successful completion of 180 credits (which represent, 1800 contact hours plus a total of 3600 study hours). The program consists of 4 groups of courses common for all Bachelor's, from which students may select the desired subjects to study: General Education (45 ECTS), Core Courses (72 ECTS), Elective Courses (15 ECTS), the Orientation Courses (36 ECTS) and the Bachelor Thesis (12 ECTS), which are mandatory to complete the selected major. Beyond the principal Business modules offered within each major, an example of some of the Orientation Subjects can be found below:

• E-commerce: Micro- Multinationals
• Persuasion and Customer Decision Making
• Social Media Marketing
• Pay Per Click Advertising
• Applied Digital Marketing Strategies
• Digital Revolution
• Digital Analytics for Marketing Professionals
• Digital Marketing Channels
• Linkedin Marketing
• Digital Techniques
• Conversion Optimization
• Applied Digital Marketing Strategies